online tracking

Improving the quality of individual-level web tracking: Challenges of existing approaches and introduction of a new content and long-tail sensitive academic solution

This article evaluates the quality of data collection in individual-level desktop web tracking used in the social sciences and shows …

Silke Adam, Mykola Makhortykh, Michaela Maier, Viktor Aigenseer, Aleksandra Urman, Teresa Gil-Lopez, Clara Christner, Ernesto de León, Roberto Ulloa